In recent years, the nation has prioritized and implemented numerous policies to foster the advancement and innovation of new materials, new energy technologies, and carbon neutrality initiatives. Among them, the new materials industry stands as a crucial pillar—an industry of strategic importance that is positioned by nations worldwide as one of the key drivers in the high-tech industry competition. Against the backdrop of China's strategic initiative towards "carbon peaking and carbon neutrality," the global lithium battery sector is continuing its swift expansion. Concurrently, the nation is accelerating efforts in new energy infrastructure construction, promoting the adoption of renewable energy sources such as wind, solar, and biomass, optimizing energy structures, and ensuring energy security. Guided by national industrial policies, top-tier companies in the analytical biochemical industry are identifying and capitalizing on burgeoning business opportunities within related sectors, spurring a rapid surge in demand for analytical instruments.

Mr. Lu Wangbin, Chief Operating Officer of Messe München Shanghai Co., Ltd., remarked, "As a significant expo in Asia for analytical, biochemical, diagnostic, and laboratory technologies, analytica China fosters invaluable exchanges among tens of thousands of professional visitors and VIP guests. It serves as a platform for meaningful interactions and business negotiations, enhancing market visibility and opportunities for enterprises. With unwavering confidence, we are committed to shaping a premier commercial and trade platform for the laboratory industry in the Asia-Pacific region. We extend heartfelt gratitude to exhibitors and visitors for their unwavering support and enduring partnerships. On behalf of the organizer, I extend a cordial invitation of analytica China 2024 for us to work hand in hand towards a promising future."

analytica China 2024: Early Bird Registration Now Opens

analytica China 2024 will be held grandly in Halls N1-N5 and E6-E7 of the Shanghai New International Expo Center from November 18 - 20, 2024. Early bird discounts for booth registration are now available for both new and existing exhibitors. The deadline for early bird discounts is October 16, 2023.

Our statistics have shown that nearly 400 companies have pre-registered for analytica China 2024 between July and August 30, with 143 among them being new exhibitors.

Eight Exhibition Areas Forge New Heights and Form Ultimate Industry Event

To propel the swift advancement of life sciences, diagnostics, biotechnology, as well as laboratory planning and construction, among other domains, and to cultivate a robust laboratory ecosystem catering to its entire lifecycle, analytica China 2024 will introduce eight specialized exhibition zones. These encompass life sciences; biotechnology and diagnostics; laboratory automation and digitization; analysis and quality control; domestically-developed analytical instrument brands; core components of laboratory equipment; sample preprocessing and general laboratory equipment; laboratory planning, construction, and management; and laboratory safety. Exhibits span the entire spectrum of laboratory technology, including analytical instruments and peripherals, test measurement and quality control systems, life science instruments, medical diagnostics, reagent and consumables, general laboratory equipment, and IT solutions and services. With a focus on various industries such as biomedicine, chemistry and chemical engineering, education and research, food safety, environmental monitoring, manufacturing, healthcare, energy, materials, and carbon neutrality, these offerings can address diverse professional needs.

As a pivotal component of analytica China, the premier Asia-Pacific laboratory industry event, the labtech China Congress 2024 will again establish dedicated exhibition areas for laboratory planning, construction, management, and safety in Hall N1 of the Shanghai New International Expo Center. Furthermore, in alignment with the evolving needs of exhibitors and attendees, additional segments will be introduced, including biotechnology and R&D services, as well as the Clinical Research and Diagnostics Live Lab, complemented by other Live Labs with a variety of themes. Concurrent forums and training sessions will also be conducted to enhance the fruitful exchanges between exhibitors and users, thereby fostering deeper collaboration and improved services.

Enhancing Laboratory Infrastructure and Safety, Building a Sustainable Ecosystem

In recent years, concerns surrounding laboratory safety have surged due to frequent incidents. Effective laboratory safety management serves as a fundamental cornerstone for ensuring smooth laboratory operations. In response, analytica China 2024 and labtech China Congress 2024 are poised to convene leading-edge technologies and products in laboratory planning, construction, management, and safety. These initiatives aim to expedite the enhancement of Environmental, Health, and Safety (EHS) management standards and systems within the global laboratory construction sector. Additionally, the events seek to advance energy efficiency and carbon reduction measures in laboratory construction, thereby safeguarding the well-being of scientific researchers. By advocating the concept of "harmonious development of people and laboratories," these efforts strive to contribute to the establishment of robust laboratory safety standards and evaluation frameworks.

A Comprehensive Exchange Platform Fostering Innovative Applications in Life Sciences

To align with national development strategies and market trends in medical testing, vaccine research and development, medical devices, traditional Chinese medicine, and related domains, the "Life Science, Biotechnology, and Diagnostics Exhibition Area," a pivotal segment of analytica China 2024, will serve as a dedicated platform for life science research, healthcare, clinical diagnosis, and innovative drug development sectors. This area is envisioned as a centralized hub, offering a one-stop solution for professionals and stakeholders engaged in these critical fields.

Driving Intelligent Laboratory Development through Innovative Solutions

Cutting-edge and core laboratories technologies have consistently taken center stage at analytica China. The recently closed event have again witnessed numerous brands showcasing their innovative laboratory technologies and products. Among the key exhibition areas, "Laboratory Automation and Digitalization" and "Laboratory Equipment and Core Components" have experienced rapid growth and have been staged as the focal points of the show, receiving significant attention and interest from both exhibitors and users. Building upon this momentum, analytica China 2024 is poised to foster the intelligent evolution of future laboratories by further broadening the scope and exhibition space of laboratory automation system solutions, digital transformation initiatives, core components, and associated products and technologies. 

Embracing Digitalization by Multifaceted Marketing Approach

analytica China serves not only as a professional business platform but also as a channel for enterprises and users to make their voices heard. In 2024, analytica China will introduce a comprehensive three-dimensional marketing model. This approach enables companies to showcase their new products and technologies not only onsite during the exhibition but also through online promotion channels such as virtual exhibition halls, official websites, WeChat, emails, SMS, and live streaming platforms. This multi-dimensional integrated marketing strategy aims to enhance the integration of the main venue, sub-venues, and online venues, so our customers may benefit from our shared platforms and resources.

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Vivi Feng